Publicis GO - Influencer Marketing Platform

Customer Stories

Publicis GO - Influencer Marketing Platform

Client Overview

Publicis Groupe Turkey, part of one of the world’s largest communication networks, connects brands, agencies, and creators through integrated marketing solutions.

As influencer marketing gained momentum, Publicis needed a mobile-first platform that would simplify campaign management, enhance user experience, and provide real-time performance visibility.

Developed for Publicis Groupe Turkey, Publicis GO connects agencies, creators, and clients through a unified digital platform built for collaboration and transparency.

The Challenge

Managing hundreds of influencers and campaigns across multiple channels required a digital solution that was both intuitive and scalable.

Publicis aimed to improve:

The influencer onboarding process,

Campaign and payment management, and

Real-time analytics and transparency for all users.

However, the existing system was web-based and not optimized for mobile use - resulting in a fragmented experience and lower engagement rates.

The Solution

Internative partnered with Publicis Groupe Turkey to design and develop Publicis GO, the official influencer affiliate marketing mobile app built using Flutter for both iOS and Android.

Our team provided end-to-end services:

UI/UX Design & Prototyping: Created a clean, modern, and user-centric interface optimized for influencer workflows.

Flutter Mobile Development: Delivered a single, high-performance cross-platform application ensuring consistent experience across devices.

Wallet & Secure Authentication: Integrated secure login and in-app wallet functionalities for smooth and safe transactions.

Campaign Management & Analytics Dashboard: Enabled influencers to monitor earnings, track performance, and manage brand collaborations - anytime, anywhere.

The Impact

Publicis GO transformed influencer operations within the network by improving usability, consistency, and efficiency.

The mobile-first experience allowed creators and brand teams to manage campaigns seamlessly, increasing platform adoption and engagement across all users.